The Horologist’s Muse: Hailey Bieber Champions Marine Serre’s Visionary Upcycled Watch Strap Couture
In a dazzling display of avant-garde fashion that merges sustainability with luxury, style icon Hailey Bieber caused quite the horological stir at Thursday’s Rhode event in Miami. The 28-year-old entrepreneur and model captivated attendees in what can only be described as wearable art—a Marine Serre mini dress meticulously crafted from luxurious watch straps that brilliantly reimagines the concept of “investment dressing.”
The extraordinary creation, which made its debut during Marine Serre’s Fall 2025 runway presentation at Paris Fashion Week this March, presents a modern interpretation of medieval armor—if knights had been outfitted by master watchmakers rather than blacksmiths. The innovative French designer, celebrated for her avant-garde approach to upcycling found objects, has outdone herself with this metallic marvel that blurs the boundaries between accessory and apparel.
At first glance, one might mistake Bieber’s ensemble for a conventional—albeit spectacularly shimmering—party dress. However, closer inspection reveals an intricate tapestry of dozens of metallic watch straps ingeniously repurposed into a wearable timepiece collage. The technical achievement alone is staggering, with fashion insiders speculating about the considerable weight Bieber gracefully carried throughout the evening’s festivities.
True to her refined aesthetic sensibilities, Bieber allowed the statement piece to command attention without competition. Her styling choices reflected a masterclass in restraint—sleek silver stilettos elongated her silhouette while a single wristwatch (bringing her evening’s timepiece total to a staggering 501) provided subtle synchronicity with her dress. The watch in question was no ordinary accessory but an Audemars Piguet mini frosted Royal Oak—a $38,000 investment piece that perfectly complemented the conceptual nature of her attire.
Bieber’s beauty look maintained the sophisticated minimalism that has become her signature. Her dark tresses were styled in effortlessly tousled waves, while her complexion radiated with the dewy luminosity that has become synonymous with her Rhode skincare line. The overall effect was one of studied nonchalance—the hallmark of true fashion cognoscenti who understand that revolutionary garments require little embellishment.
The Marine Serre creation represents a significant moment in fashion’s ongoing conversation about sustainability and upcycling. While the practice typically involves transforming discarded materials into entirely new objects, vintage preservation also falls within this conscientious approach to fashion. Bieber, who has established herself as something of a fashion archivist and curator, concluded her evening by demonstrating her commitment to this philosophy.
In choosing this remarkable Marine Serre creation, Bieber has once again positioned herself at fashion’s cutting edge—where innovation meets sustainability, and luxury is redefined through creative recontextualization. The timepiece dress serves as a powerful metaphor for fashion’s cyclical nature and the industry’s growing recognition that true forward-thinking style often involves looking backward with fresh perspective.
As Marine Serre continues to challenge conventional notions of luxury through her upcycled creations, and style arbiters like Bieber champion these visionary approaches to fashion, one thing becomes abundantly clear: in the hands of true innovators, even the most utilitarian objects can be transformed into expressions of haute couture that truly stand the test of time.
