Rihanna Dazzles in Vibrant Purple at Star-Studded Fenty x Puma Launch
Like a chromatic chameleon, Rihanna once again captured the spotlight with her bold sartorial display at the glittering Fenty x Puma launch event on Monday evening. Hosted amidst the sleek modernism of NeueHouse Hollywood, the evening brought together an electrifying mix of fashion insiders and celebrity guests as the creative powerhouse unveiled her latest sneaker collaboration with sportswear giant Puma.
Ensconced in an eye-popping fuzzy purple coat, Rihanna exuded playful elegance and undisputed star power. Her coat formed a harmonious color pairing with her purple Creeper Phatty sneakers from the new collection, which are set to become next season’s must-have footwear. Though clearly the main attraction, Rihanna cleverly grounded her look with a pristine white tank top, complete with alluring lace trims. With her honey-blonde highlighted hair elegantly pulled back into a sleek high ponytail, and subtly smoky lilac eye makeup, Rihanna appeared every inch the style trailblazer and creative visionary.
Yet despite her undisputed fashion icon status, Rihanna embodied a distinctly approachable glamour at the event. Her casual-chic ensemble was grounded with pale baggy jeans, brought to life with a dazzling rainbow bejeweled chain belt that winked under the camera flashes. Between greeting guests and industry heavyweights, she took time to smile, laugh, and exude a tangible excitement about her passion project and ever-burgeoning empire.
The Fenty x Puma collab represents the fruits of the duo’s long-running and inspired partnership, after Rihanna was brought on board as Puma’s Global Ambassador and Creative Director back in 2014. Since then, her infectious energy and innate trendsetting flair have imbued the sportswear label with renewed cultural clout. Who could forget her first smash-hit Fenty design, the Creeper sneaker, that had global fashionistas falling head over heels in 2015? Not content to rest on her stylish laurels, Rihanna continued to unveil new collections with Puma, even presenting her first full Fenty x Puma range at the hallowed halls of New York Fashion Week in 2016.
With her latest back-to-school inspired capsule, Rihanna takes athletic-wear into high-fashion territory once more. When discussing the inspiration behind the collection, she remarked: “When I was in school, it was always my dream to be able to dress up in whatever I wanted. In Barbados it was mandatory to wear a school uniform, so I had so much fun this season creating these ‘back to school’ inspired looks.”
Judging by the unrelenting camera flashes and flutes of champagne toasting her arrival, Rihanna succeeded in capturing the imagination yet again. The new Fenty x Puma collection promises to set trends for seasons to come.
