Sabrina Carpenter Sizzles in New Skims Campaign
The latest face to join the ever-growing roster of Skims ambassadors is none other than rising pop sensation Sabrina Carpenter. Fresh off her first Billboard No. 1 hit “Feather” and her stint opening for Taylor Swift’s Eras Tour, the 23-year-old singer has landed a coveted lingerie campaign with Kim Kardashian’s shapewear empire.
In the sizzling shoot photographed in a retro bedroom setting, Carpenter smolders in an array of pastel-hued lacy lingerie and loungewear pieces from Skims’ latest collection. With her trademark honey-blonde locks styled in an immaculate blowout, the “Nonsense” singer channels major bombshell vibes as she poses surrounded by nostalgic 90s accents like a bulky cordless phone and portable CD player.
“Hellooo it’s sabrina your spring @skims girl,” Carpenter coyly captioned the Instagram carousel unveiling the sultry snaps, tagging the brand’s official account.
While Skims is best known for its minimalist, sculpting bodysuits and underwear in an array of inclusive nude shades, this dreamy boudoir-inspired campaign allows Carpenter to flaunt a more delicate, feminine aesthetic. The frilly babydoll negligees and romantic lace bralettes align perfectly with the flirty, retro-glam style the singer has cultivated on stage and the red carpet.
The campaign photos quickly garnered rapturous praise from Carpenter’s famous friends and fans alike. Her rumored boyfriend, Irish actor Barry Keoghan, left a thirsty fire emoji comment that racked up over 35,000 likes. Fellow musicians Julia Michaels and Kehlani also weighed in, both expressing their admiration for the steamy shots.
Of course, Carpenter’s ever-loyal fanbase, who have affectionately dubbed themselves “Carpenters,” flooded the comments section with a sea of heart-eye emojis and inside jokes about wanting to fight Keoghan for the singer’s affections.
By handpicking Carpenter for the sought-after gig, Kim Kardashian has added yet another buzzy Gen Z “It” girl to Skims’ illustrious roster of previous campaign stars like Cardi B, Lana Del Rey, Usher and Sex and the City’s Kim Cattrall. Much like earning that elusive star on the Hollywood Walk of Fame, landing a Skims ad is a marker that you’ve truly arrived in the pop culture zeitgeist.
For Carpenter, this new campaign is just the latest milestone in her breakout year. After parting ways with her longtime label Hollywood Records, she made a triumphant return to music by releasing her critically acclaimed third studio album emails i can’t send in July 2022. The confessional pop record featured viral hits like “Vicious” and “Fast Times” and allowed Carpenter to embrace a more mature, uninhibited sound after rising to fame as a Disney Channel star.
With her musical momentum continuing to build, Carpenter has even more high-profile projects on the horizon. She’s slated to hit the road again later this year, reuniting with bestie Olivia Rodrigo for their long-awaited “Sour” world tour. And after channeling her inner Lana Del Rey for this Skims lingerie shoot, fans are undoubtedly hoping Carpenter’s next era will be filled with more smoldering retro glamour.
