Bronzed Bombshell: Paris Hilton Glows at Tan Luxe Launch
The queen of glamour has struck again! Paris Hilton descended upon Los Angeles in true bombshell fashion for the launch of her latest venture – a self-tanning collaboration with cult-favorite brand Tan Luxe. Hosted at the iconic Westfield Century City, the event was a rose-tinted affair that had all in attendance basking in Hilton’s radiant glow.
As always, the OG influencer pulled out all the sartorial stops for her big night. Adorning her famous curves was a dazzling hot pink mini dress absolutely dripping in diamantes. The sizzling Bronx and Banco number from their Fall 2024 collection featured a tantalizing cut-out across the torso and a ruched silhouette that screamed “smokeshow.”
But of course, no Paris look is complete without skyscraper heels and bold accessories. The hotel heiress amped up the retro glamour in a pair of electric neon pumps that perfectly matched the vibrancy of her frock. Translucent fuchsia shield shades gave the look a futuristic edge, while a cheeky “Sliving” clutch paid homage to Hilton’s iconic vocabulary.
Fittingly, guests were encouraged to drape themselves in various shades of millennial pink for the Tan Luxe fête. But all eyes were unequivocally on the evening’s radiant host. These days, Hilton has ditched her signature icy blonde for a rich honey hue – the “old money” blonde that has become the fashion set’s color du jour.
At the heart of this glamorous gathering was Hilton’s debut “The Future Collection” with Tan Luxe. The pioneering self-tan mist and luxe mitt kit features the brand’s new Triple Tan+ technology promising a full 10 days of sun-kissed perfection with a single application.
But the real pièce de résistance is the scent that Hilton crafted herself – a sugary floral bouquet called “Pink Sands” with notes of cassis, violet, and white leather. After all, what’s a Paris Hilton product without an inimitable fragrance?
“So many trends I started were done in an organic, real way. They were just things I loved,” Hilton told WWD of her role as an accidental trendsetter. “My mom always taught me to stay out of the sun, and that’s why I discovered spray tans. Now, we have a product that has such a beautiful color, really works, and is like putting on skincare that makes you tan.”
A devoted fan of Tan Luxe before this collaboration, Hilton’s latest venture feels like a natural fit for the glow getter extraordinaire. After putting spray tanning on the map decades ago, who better to breathe new life into the faux glow game than the OG queen of sunless tanning?
