Kendall’s Boozy Bash: Jenner Livens Up Campus with 818 Tequila Tour
Supermodel and entrepreneur Kendall Jenner brought her signature brand of glitz, glam, and fun to college campuses across the East Coast this week. The 28-year-old was met with raucous cheers from students as she visited the universities of Alabama, Georgia, and Florida to promote her wildly popular 818 Tequila.
Pulling up in a sleek black SUV with the 818 logo splashed across the side, Ms. Jenner attracted quite the fanfare. Students flooded around her vehicle, phones held high to capture the moment as they whooped, hollered, and extended hands to high-five the celebrity. The scene was one more commonly found at a red carpet event than a college campus!
But Ms. Jenner is no stranger to the college set. 818 Tequila has fast become the drink of choice at tailgates, formals, and everything in between. The star leveraged that existing popularity to turn her tour into a boozy bash spanning three states.
Outfitted in casual-chic ensembles of jeans, heels, and leather jackets, the supermodel blended seamlessly into the collegiate backdrop. She matched students shot-for-shot, danced on bar tops, and generally brought an air of festivity with her. In Gainesville, raucous applause erupted when Lil Dicky’s “Freaky Friday” played over the speakers. Ms. Jenner laughed and sang along to the lyrics referencing her anatomy – much to the delight of cheering fans recording the moment.
The celebutante also brought sweet surprises to those lucky enough to be nearby during her visit. Pulling up to house parties, Ms. Jenner emerged from her luxury SUV with bottles of 818 and hot pizzas in hand for stunned college kids. She popped into local liquor stores to sign autographs on glossy black bottles emblazoned with her brand.
Behind the bars, the supermodel turned bartender – pouring shots and mixing up margaritas like a seasoned pro. Clad in figure-hugging minidresses and sky-high stilettos, she certainly kept with the sexy collegiate style. And Ms. Jenner further leaned into each university’s unique culture, leading Alabama students in a “Roll Tide” chant and Gator-chomping along with Florida fans.
The model and mogul posted a recap video to Instagram that quickly amassed glowing comments. Fans dubbed her marketing tactics “genius” and begged her to plan more college visits soon. As one enthused, “No one is doing it like you !!! QUEEN.” Ms. Jenner has clearly identified the key to succeed in both the alcohol and influencer business – foster real connections with fans.
With her 818 brand taking campuses across America by storm, all eyes are on Kendall Jenner’s next moves. Will she expand the tequila empire with new products? Or simply bask in the glow of an already winning concept? One thing’s for sure – this is one bash still going strong.
