JoJo Siwa’s Edgy “Rebrand” Earns the Ultimate Pop Culture Nod on SNL
In the ever-evolving landscape of celebrity style, few transformations have captured the public’s fascination quite like JoJo Siwa’s recent metamorphosis from a rainbow-hued tween icon to an edgy, goth-inspired pop provocateur. And now, the 20-year-old’s daring “rebrand” has officially earned the ultimate pop culture stamp of approval: a parody on the iconic comedy sketch show, Saturday Night Live.
During the show’s latest episode, comedian Chloe Fineman took to the Weekend Update desk, donning Siwa’s now-infamous black sparkly ensemble, complete with heavy eye makeup and an exaggerated version of her new punk-inspired hairstyle. “That’s right, Colin, I’m a bad girl now,” Fineman declared in her best Siwa impression, flashing rock on hand symbols with a mischievous grin.
Fineman’s portrayal playfully exaggerated the stark contrast between Siwa’s former persona as a bubbly, bow-adorned role model for young girls and her current gothic reinvention. “I used to be rainbow sparkles, and now, I’m black sparkles,” Fineman quipped. “I look like if a figure skater joined a street gang.”
The skit didn’t shy away from poking fun at some of Siwa’s more eyebrow-raising comments surrounding her “new era,” including her claim to have invented a genre called “gay pop.” “But JoJo, you were quoted as saying you invented a new genre of music?” Weekend Update host Colin Jost inquired, to which Fineman replied, “That’s right – gay pop.”
Jost’s deadpan response – “I think that’s maybe just pop” – prompted roars of laughter from the studio audience, underscoring the public’s bemused reaction to Siwa’s bold statements about her artistic evolution.
Yet, despite the gentle ribbing, there was an undeniable sense of admiration for Siwa’s fearless embrace of her newfound edginess. After all, few child stars have managed to reinvent themselves so dramatically and unapologetically in the public eye.
In a testament to her self-assured confidence, Siwa took the SNL parody in stride, reposting the sketch on her Instagram story with the caption, “I literally don’t what to say. This is f—— crazy. 3 and a half minute skit on SNL…” Accompanying the post was a series of emojis, including a skull, a heart, and a rainbow – a subtle nod to her past and present identities coexisting in harmony.
As Siwa continues to navigate the uncharted territory of her “bad girl era,” one thing is certain: her willingness to take risks, both sartorially and artistically, has cemented her status as a true fashion and pop culture icon. And with the ultimate stamp of approval from Saturday Night Live, it seems the world is finally ready to embrace JoJo Siwa’s unapologetic authenticity, one studded platform boot at a time.
