Legendary shoe label Jimmy Choo has partnered with provocateur couturier Jean Paul Gaultier on a capsule mixing both brands’ signature codes. Elevated takes on corsetry, tattoos, denim, and trompe l’oeil unite their aesthetics in a collection fronted by pop icon Kylie Minogue. The campaign highlights edgy sculptural heels adorned with hardware and prints.
Minogue was the obvious choice to model the collab, with her decades-long relationship as a muse for both labels. She showcases an array of boundary-pushing designs, including a lace-up denim sandal and perspex boot embedded with Eiffel Tower sculptures. Other styles featurebold Gaultier tattoos in bright hues, a shared motif between the houses.
Technical innovation also links the brands, as seen in the collection’s first-ever incorporation of denim and clear perspex heels. Chains, corset-inspired ties, and cone studs provide bold punk-inspired accents. The vibrant mix of textures and embellishments make a playful new statement.
As pioneers in their respective spheres, Jimmy Choo and Jean Paul Gaultier fuse two strong vision. The shoes merge fashion daring and impeccable craftsmanship. According to creative directors Sandra Choi and Florence Tétier, uniting a British and French brand symbolizes their celebratory spirit.
With Minogue flawlessly embodying this duality, the campaign highlights the enduring influence of both labels. It takes an iconic designer and shoe house to inspire equally iconic footwear. Paired with Minogue’s legacy, the capsule cements all three as forces in fashion history.
