How TikTok Transformed ‘Dancing with the Stars’ Season 34 Into a Viral Ratings Juggernaut

Dancing with the Stars
source: DISNEY/ERIC MCCANDLESS

Inside the Strategic Brilliance Behind ‘Dancing with the Stars’ Season 34 Cultural Renaissance

As the glittering finale of Dancing with the Stars Season 34 approached, the ballroom wasn’t merely preparing to crown a champion—it was celebrating a full-scale cultural resurrection. Tuesday night’s star-studded finale brought together the season’s entire cast to rally behind the top five finalists: Alix Earle, Dylan Efron, Elaine Hendrix, Jordan Chiles, and Robert Irwin. In an unprecedented move, these remaining couples executed three entirely new routines—judges’ choice, instant dance challenge, and freestyle—marking a historic first for the venerable competition series.

The finale transformed into a reunion spectacular, with eliminated contestants returning for one final bow. Secret Lives of Mormon Wives stars Jen Affleck and Whitney Leavitt, author-influencer Hilaria Baldwin, retired NBA legend Baron Davis, actor-musician Corey Feldman, Boy Meets World‘s Danielle Fishel, Pentatonix’s Scott Hoying, Fifth Harmony’s Lauren Jauregui, and comedian Andy Richter all graced the ballroom stage, their presence underscoring just how diverse and culturally resonant this season’s casting proved.

Dancing with the Stars
source: DISNEY/ERIC MCCANDLESS

But what transformed Season 34 from solid programming into must-watch television? Showrunner Conrad Green and casting director Deena Katz recently sat down with The Hollywood Reporter to decode the season’s extraordinary success, revealing the sophisticated strategy behind DWTS’s newfound virality and ratings renaissance.

“What has happened is the TikTok world has opened something up that I’ve never seen before,” Katz explained, her enthusiasm palpable. “We are so involved in the TikTok story every single week that there’s a whole new audience that needed to start watching our show to keep up with what was going on in social media.” The synergy between social platforms and broadcast television created a feedback loop of engagement—fans weren’t simply watching; they were participating, creating content, and amplifying moments in real-time.

This digital-first approach to casting and promotion transformed DWTS from appointment television into cultural conversation, with each performance spawning countless TikTok recreations, commentary videos, and viral moments that extended the show’s reach exponentially beyond its traditional Nielsen numbers.

Green also demystified the elimination process, addressing longtime viewer curiosity about how judges’ scores interact with audience votes. “It’s 50/50, effectively,” he clarified, explaining the ranking points system that determines who stays and who goes home. Judges award ranking points based on leaderboard placement—five points for first place, four for second, descending accordingly—while viewer votes receive identical treatment. These separate ranking totals combine, and the couple with the lowest combined score faces elimination. In tie scenarios, the couple with fewer public votes departs.

Alix Earle
source: Disney/Eric McCandless

Live voting occurs during the East Coast broadcast, closing shortly after the final performance concludes, creating genuine suspense and ensuring viewer participation directly influences outcomes.

For a veteran series navigating an increasingly fragmented media landscape, Season 34’s success represents more than ratings—it’s validation that strategic casting, social media savvy, and genuine audience engagement can reinvigorate even the most established formats. The ballroom, it seems, still knows how to command attention.

See the full list of scores for the finale of DWTS season 34 — plus who was crowned the show’s new winner — below.

Judges Choice

Alix Earle and Val Chmerkovskiy (30/30)
Dylan Efron and Daniella Karagach (28/30)
Elaine Hendrix and Alan Bersten (30/30)
Jordan Chiles and Ezra Sosa (29/30)
Robert Irwin and Witney Carson (29/30)

Instant Dance Challenge

Alix Earle and Val Chmerkovskiy (30/30)
Dylan Efron and Daniella Karagach (30/30)
Elaine Hendrix and Alan Bersten (27/30)
Jordan Chiles and Ezra Sosa (30/30)
Robert Irwin and Witney Carson (30/30)

Freestyle

Alix Earle and Val Chmerkovskiy (30/30)
Dylan Efron and Daniella Karagach (30/30)
Elaine Hendrix and Alan Bersten (30/30)
Jordan Chiles and Ezra Sosa (30/30)
Robert Irwin and Witney Carson (30/30)

Final Results

Alix Earle and Val Chmerkovskiy (2nd Place)
Dylan Efron and Daniella Karagach (4th Place)
Elaine Hendrix and Alan Bersten (5th Place)
Jordan Chiles and Ezra Sosa (3rd Place)
Robert Irwin and Witney Carson (WINNER)

Mary Janika
Mary Janikahttps://heels.co.in
Mary Janika is the rising star in the world of fashion blogging. As a self-proclaimed 'shoe-aholic', Mary launched the blog 'Shoe Queen' to share her love of all things fashion footwear. Based in New York City, the epicenter of the fashion world, Mary constantly has her finger on the pulse when it comes to the latest and greatest shoe trends. From thigh-high boots to sky-high stilettos, Mary provides glimpses into her enviable personal shoe collection and serves up advice on how to style shoes for any occasion. With her down-to-earth attitude and humor-filled posts, Mary has cultivated an enthusiastic following of fellow shoe lovers. When she's not blogging, you'll find Mary thrifting vintage footwear, chatting up shoe designers about their newest collections, and of course, expanding her already-impressive lineup of heels and flats. For top-notch tips from a true shoe queen, look no further than Mary Janika and the Shoe Queen blog.

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