Bad Bunny to Headline Super Bowl LX: A Cultural Milestone for Latin Music
In a move that’s set to electrify the most-watched sporting event of the year, Puerto Rican icon Bad Bunny has been announced as the halftime performer for Super Bowl LX. The revelation, which dropped Sunday, marks a watershed moment not just for the artist but for Latin music’s commanding presence in mainstream culture.
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history,” the superstar shared in the NFL’s official statement, his words resonating with the weight of representation and pride.
Scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California, the performance arrives at the apex of what can only be described as Bad Bunny’s stratospheric ascent. Fresh off a triumphant two-month residency at San Juan’s Coliseo de Puerto Rico José Miguel Agrelot—which concluded with an Amazon-streamed spectacular—the three-time Grammy winner has proven himself an unparalleled force in contemporary music. Since launching his residency in July, Benito Antonio MartÃnez Ocasio (his given name) has single-handedly channeled hundreds of millions of dollars into Puerto Rico’s tourism economy, cementing his role as both artist and advocate for his homeland.
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage,” declared Jay-Z, whose Roc Nation is orchestrating the halftime extravaganza alongside the NFL and Apple Music. It’s a collaboration befitting an artist who has shattered every conceivable ceiling.
Oliver Schusser, Apple’s Vice President overseeing Music, Sports and Beats, didn’t mince words about Bad Bunny’s impact. “His music has not only broken records but has elevated Latin music to the center of pop-culture,” he stated, acknowledging what industry insiders have known for years: Bad Bunny isn’t following trends—he’s creating them.
The Super Bowl platform promises to amplify his already massive reach exponentially. Last year’s halftime show featuring Kendrick Lamar became the most-watched in Super Bowl history, garnering four Emmy nominations and securing a win for Outstanding Music Direction. Bad Bunny’s performance is poised to meet, if not exceed, those benchmarks.
Looking ahead, the artist is preparing to launch a world tour this November, with dates spanning Latin America, Europe, Asia, and Oceania. Notably absent? United States venues. Bad Bunny has been candid about his concerns regarding potential ICE raids at American concert locations, a stance that underscores his unwavering commitment to protecting his fanbase and making political statements through his platform.
This Super Bowl moment represents more than entertainment—it’s cultural validation on the grandest scale, a touchdown for Latin excellence, and proof that Bad Bunny’s influence transcends music to become something altogether more profound.
