Hailey Bieber’s West Hollywood Moment: Why Ludovic de Saint Sernin is Fashion’s New Power Player
West Hollywood’s most coveted dinner tables witnessed pure sartorial magic this week as Hailey Bieber orchestrated an intimate gathering that perfectly encapsulated her evolved aesthetic philosophy. The Rhode founder, fresh from her Chase Reserve campaign triumph, curated an evening that was equal parts celebration and style statement—proving once again why she remains fashion’s most compelling chameleon.
Stepping into the California night, Bieber embodied the kind of understated luxury that whispers rather than shouts. Her weapon of choice? Look 13 from Ludovic de Saint Sernin’s Fall 2025 collection—a sandy brown woollen masterpiece that speaks to fashion’s current obsession with sensual minimalism. The close-fitting bustier construction, with its architectural balconette bust, created a silhouette that was both powerful and feminine, while the dramatic thigh-high split added an element of calculated risk that elevated the entire ensemble.
Styled by the incomparable Dani Michelle, every detail was deliberately considered. The ultra-pointy Saint Laurent slingbacks—in a chocolate hue three shades deeper than the dress—created a tonal symphony that felt both cohesive and unexpected. It’s this kind of nuanced styling that separates true fashion insiders from mere trend followers.
Perhaps most intriguingly, Bieber made the bold choice to forgo accessories almost entirely. No handbag cluttered the clean lines of her silhouette, allowing the dress’s architectural details to command full attention. Only the most discerning eye would catch the diamond Orbit earrings from Anita Ko (retailing at $9,325) peeking through her cinnamon-toned locks—a subtle nod to luxury that felt earned rather than ostentatious.
“I feel like my personal style has a lot of elements that feel really classic and really chic, but then have a little edge of sexiness, because I like to play in that world,” Bieber reflects, and this sentiment perfectly encapsulates her current fashion trajectory. She’s evolved beyond the streetwear-adjacent looks of her early twenties into something more sophisticated yet no less compelling.
The evening also celebrated her collaboration with Chase Sapphire Reserve, photographed by the legendary David Sims. “Working with David is always amazing,” she shares. “Every time you shoot with him you are reminded of why he’s so legendary.” This partnership, following Claudia Schiffer’s tenure, positions Bieber within a lineage of fashion icons who understand the power of strategic brand alignment.
As fashion week approaches, Bieber remains focused on the future. “I definitely keep up with the runways as they are coming out,” she reveals. “I’m a big planner, and I like to plan ahead on looks and things that I gravitate towards.” This methodical approach to style—combined with her innate understanding of what works for her body and lifestyle—continues to solidify her position as fashion’s most reliable style maven.
